Mission
Provide the African market with cleaning and hygiene products adapted to the needs and purchasing power of local populations
Vision
Become the leader in the production and distribution of household products in Africa by relying on:
technological innovation
sustainable development strategies
solid distribution systems
Values
Honesty :
work while respecting our colleagues, our collaborators, our customers, our suppliers, the laws and regulations in force.
Solidarity :
develop a family spirit, help our neighbor, establish a climate of trust.
Innovation :
always strive to improve the quality of our products, adopt new working methods.
Excellency :
do it right the first time, don't waste it.
Responsibility :
be aware of the social, economic and environmental consequences of our activities, act to limit the negative effects and develop the positive effects.